Bitesize BKK: Revolutionizing News Consumption in Bangkok

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Bitesize BKK: Revolutionizing News Consumption in Bangkok

15 Oct, 2023

In a digital age where information overload is the norm, staying updated without feeling overwhelmed has become a prized capability. Enters Bitesize BKK, a Bangkok-based news media startup that has crafted a unique niche in this domain.

Founded in the summer of 2019 by Anutra “Niki” Chatikavanij, Bitesize BKK emerged from a desire to fill a void in Thailand’s English-language media scene. Inspired by her consumption of Western media platforms like Morning Brew and Substack newsletters, Chatikavanij envisioned a platform that blended concise storytelling with a localized perspective, catering to her generation and the growing population of young, English-speaking Thais. “I think people these days want to keep their media consumption brief, to the point, and versatile. We see this trend across the world, but short and snappy doesn’t have to mean lacking in substance,” Chatikavanij said.

In the ever-evolving digital realm, expanding to new platforms is crucial for maintaining a strong, modern presence. Bitesize BKK has kept pace with this necessity, recently extending its presence to TikTok. However, the expansion isn’t without its ethos. Chatikavanij attributes the successful digital evolution to staying true to the brand’s DNA: “Every platform has its own characteristic, and you have to maintain your brand character across every evolution. By staying true to ourselves, I think we take our time in meaningfully assessing what works.”

Bangkok’s media scene is a bustling arena with a myriad of outlets, each presenting news with a unique flavor. For Bitesize BKK, the challenge has been to maintain a neutral, snappy voice amidst a sea of sensationalized pages and a diverse range of opinions. The digital landscape allows for a distinctive direct feedback loop, where the community can vocalize their expectations and opinions directly to the platform.

With a primary goal to educate and keep readers well-informed, Bitesize BKK has become a trusted daily news source for many. The platform goes beyond just news dissemination by also featuring young startups and smaller brands, thereby fostering a community of well-informed readers and giving exposure to emerging enterprises. “Our community trusts us enough to engage with us multiple times a day, and I hope to continue delivering high-quality content whilst keeping our readers in the know,” Chatikavanij said.

Bitesize BKK is more than just a news platform; it’s a fresh wave of news digest that resonates with the modern lifestyles of Bangkok’s young professionals and expats. With a continual commitment to delivering accurate, concise news and embracing digital evolution, Bitesize BKK is redefining how Bangkok stays informed. Through the lens of Bitesize BKK, the young and the inquisitive in Bangkok find their news narrative delivered in a modern, engaging and digestible format.

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